Beef Jerky, Bigfoot, and Branding

Beef Jerky isn’t the most universally appealing food.  Chewy, dried strips of salty meat aren’t the sexiest products out there, but there are valuable lessons for brands if we study the success stories in that market.  In fact, it’s the very ‘unsexiness’ of the product that makes it such a challenge to market, as well as a surprising success when marketed well.  In this market,

Take the Teen Smartphone Challenge for Your Business

Internet Marketing is a more complicated art and science than it has ever been before, and one question that troubles many business owners is this: “How do I really know what I need to do for my business to keep up with internet marketing, and how do I know if what I’m doing is working?” The technology changes so quickly, and it can be so

The Language of Search and Social – Schema and Open Graph

For websites, speaking the language of the web means speaking the language of Search Engines and Social Networks, and that language has evolved in recent years through Semantics, or “meanings”. Google and Facebook don’t just index links: they try to understand them.

Humans learn through experience, but Search Engines are a bit dumb: they need …

Does it really matter where you host your website?

I hated writing this letter … but, I had to. My client was having troubles with speed on her website, so she asked Wiser Sites to go in and take a look. I tried to break the news gently, but how do you tell someone the neighborhood she’s living in is downright scary? Here’s what I wrote (personal info deleted) … Dear ____ Good News.

Which is the Best Comment System for your Blog – Mark Traphagen

Podcast: Play in new window | Download We did something completely different on this episode of Get on Track, Stay on Track. Instead of a single expert, I invited THREE esteemed and experienced digital marketing professionals, each with their unique area of expertise. > Mark Traphagen is the Senior Director of Online Marketing for Stone Temple Consulting, and THE go-to guy on all-things concerning SEO.

Marketing Isn’t Everything – The One-Word Secret to Success

Zara Altair’s Midweek Zap invited Jason Wiser, our On Track Tips host and owner of Wiser Sites, to talk about marketing strategy. With Zara’s audience involved to the hilt, the show was plenty of fun and absolutely LITTERED with pithy Wiserisms. Here’s a fire hose perspective on how the discussion progressed: How important is it to have a marketing strategy? The bottom line is this: Your marketing strategy

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