If Google Can Rebrand, Should You?

Recently the Google Corporation announced their biggest rebranding since their company began 16-years ago, complete with two new logos, a full name logo rebrand and a rebranded ‘G’ logo in four colors (in addition to a rebranded Google+ logo). A more conservative corporation might have been too gun-shy to do such a thing.  After all, Google is the second most valuable brand in the world

Optimize Your Shared Content On All Social Networks

You’ve spent hours crafting the perfect Article or Blog Post, you’ve sent it out Live on your website or blog, and now it’s time to share it to Social Media, which now drives more traffic to major publishers than Google. Before you start Status Updating, Tweeting, Posting, or whatever else you should probably be made aware of something: not all social networks are created equal. I

Beef Jerky, Bigfoot, and Branding

Beef Jerky isn’t the most universally appealing food.  Chewy, dried strips of salty meat aren’t the sexiest products out there, but there are valuable lessons for brands if we study the success stories in that market.  In fact, it’s the very ‘unsexiness’ of the product that makes it such a challenge to market, as well as a surprising success when marketed well.  In this market,

Take the Teen Smartphone Challenge for Your Business

Internet Marketing is a more complicated art and science than it has ever been before, and one question that troubles many business owners is this: “How do I really know what I need to do for my business to keep up with internet marketing, and how do I know if what I’m doing is working?” The technology changes so quickly, and it can be so

The Language of Search and Social – Schema and Open Graph

For websites, speaking the language of the web means speaking the language of Search Engines and Social Networks, and that language has evolved in recent years through Semantics, or “meanings”. Google and Facebook don’t just index links: they try to understand them.

Humans learn through experience, but Search Engines are a bit dumb: they need …

Does it really matter where you host your website?

I hated writing this letter … but, I had to. My client was having troubles with speed on her website, so she asked Wiser Sites to go in and take a look. I tried to break the news gently, but how do you tell someone the neighborhood she’s living in is downright scary? Here’s what I wrote (personal info deleted) … Dear ____ Good News.

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