Instagram Strategies for Small Business Marketing – Sue B. Zimmerman


Podcast: Play in new window | Download Take a photo. Upload it to Instagram. Then share your prize shot via Facebook, Twitter, or Tumblr. It’s that simple. And – according to On Track Tips guest, Sue B. Zimmerman – it can also be a whole lot of (rewarding) fun! Sue B. Zimmerman (aka the #InstagramGal and the #InstagramExpert) is an authority on Instagram for business. Sue joined us

Launch Your First Internet Product Using Video – James Wedmore


Podcast: Play in new window | Download “James Wedmore is a rockstar, superstar, guru, expert extraordinaire, YouTube genius.” That’s my homespun bio for the creator of Video Traffic Academy and a bevy of other products online. Wedmore’s official bio comes across as a bit more humble, but it shores up my claims. A graduate of one of the best film schools anywhere — Chapman University’s Dodge College

Scale Your Business Beyond Yourself – Rebekah Radice


Podcast: Play in new window | Download With many On Track Tip subscribers tackling marketing, product development, and sales — while trying to build a natural social media presence on the side — a virtual assistant (VA) can be the answer to “How the heck can I possibly get everything done and still have a life?” But, wait! It also takes extra time and effort to

Killer Tactical Marketing with Ryan Hanley of Content Warfare


Podcast: Play in new window | Download A Wiser – Hanley Slapdown? So earlier this week I’m cruising through my stream and come across this post by Ryan Hanley,  titled Google Killed the Generalist. I opened it up, started reading, and I was like “Serious, Hanley! Are you kidding me?” He was talking smack about the generalists, and that got my feathers ruffled a little.

Is Your Marketing More Interesting Than … ? Jay Baer


Podcast: Play in new window | Download Convince and Convert That’s what the sign says. Right in front of the sign is Jay Baer, pronouncing that your marketing HAS TO BE more interesting than your customer’s wife … Marketing today is hyper-competitive. On every social media feed, you will see a combination of professional and personal posts. That means messages from your family and friends show up in

Branding Strategy, Omni-channel Marketing, and Showrooming – Dan Crask


Podcast: Play in new window | Download This is part two of our Branding Strategy series. In part one we talked with Dustin Stout and learned about Design, graphics, and conveying a consistent message across multiple networks. This week, Dan Crask, co-owner of Brand Shepherd, stopped by the On Track Tips studio to talk about his favorite topic: Cross platform branding and how to maintain

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