How to Grow a Business – Lessons Learned in the Trenches

Have you been through any birth pangs lately? No, not THAT kind of birth — it’s been a while since my family has welcomed a baby. I mean business birth pangs. You know, the pushing, pulling, and praying that goes along with entrepreneurship. Here are a few of the things I’ve discovered about how to grow a business. I hope you’ll share your own realizations

Your Business Will Always Need Good SEO

Reports of the death of Search Engine Optimization have been greatly exaggerated.  When your business needs to grow, you don’t have time or money to waste, so you need to know where your dollars should be spent, and where they would best be spent elsewhere. For most businesses that owe any amount of their revenue to online traffic and exposure, SEO remains a good investment.

If Google Can Rebrand, Should You?

Recently the Google Corporation announced their biggest rebranding since their company began 16-years ago, complete with two new logos, a full name logo rebrand and a rebranded ‘G’ logo in four colors (in addition to a rebranded Google+ logo). A more conservative corporation might have been too gun-shy to do such a thing.  After all, Google is the second most valuable brand in the world

Optimize Your Shared Content On All Social Networks

You’ve spent hours crafting the perfect Article or Blog Post, you’ve sent it out Live on your website or blog, and now it’s time to share it to Social Media, which now drives more traffic to major publishers than Google. Before you start Status Updating, Tweeting, Posting, or whatever else you should probably be made aware of something: not all social networks are created equal. I

Beef Jerky, Bigfoot, and Branding

Beef Jerky isn’t the most universally appealing food.  Chewy, dried strips of salty meat aren’t the sexiest products out there, but there are valuable lessons for brands if we study the success stories in that market.  In fact, it’s the very ‘unsexiness’ of the product that makes it such a challenge to market, as well as a surprising success when marketed well.  In this market,

Take the Teen Smartphone Challenge for Your Business

Internet Marketing is a more complicated art and science than it has ever been before, and one question that troubles many business owners is this: “How do I really know what I need to do for my business to keep up with internet marketing, and how do I know if what I’m doing is working?” The technology changes so quickly, and it can be so

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