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Last week on my “Live Only” HOA I talked about the importance of not trying to be everything to everybody and why it is so important that you are the one who determines who your clients are going to be.
We talked about why it’s ok, when you are getting started, to use some little freebies to get your foot in the door, create a client base, and get some referrals.
But, once you are established you should never have to discount your prices.
Well in order to do either of these first you need to know who your Ideal client is and secondly, where to find them, and third, you need to convert them. Right? This is business. So, how do we do this?
Andrea is an expert in client acquisition strategies and she’s coming to On Track Tips to give us some practical proven techniques that, when done right, will help us find our Ideal client and convert them.
We are going to discuss things like:
⇒ What are some activities you can do online to get immediate customers?
⇒ What are some not so obvious ways to use social media to find customers?
⇒ Why it is imperative that you not live online, but you are willing to go offline in search of your future clients. And where offline should you go?
⇒ And lastly – cold calls and soliciting. Good thing? Bad thing? We will find out.
Andrea Vahl is the co-author of Facebook Marketing All-In-One for Dummies and has collaborated with Phyllis Khare to create Social Media Manager School. http://jtw.bz/SoMeMGRschool
Host of "Get on Track, Stay on Track" weekly interview series, helping your small business one expert at a time.And CEO of Wiser Sites, a general contractor and marketing agency - connecting your customers with your products.
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