Launch Your First Internet Product Using Video – James Wedmore

Podcast: Play in new window | Download “James Wedmore is a video marketing rockstar, superstar, guru, expert extraordinaire, YouTube genius.” That’s my homespun bio for the creator of Video Traffic Academy and a bevy of other products online. Wedmore’s official bio comes across as a bit more humble, but it shores up my claims. A graduate of one of the best film schools anywhere — Chapman University’s

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Scale Your Business Beyond Yourself – Rebekah Radice

Podcast: Play in new window | Download With many On Track Tip subscribers tackling marketing, product development, and sales — while trying to build a natural social media presence on the side — a virtual assistant (VA) can be the answer to “How the heck can I possibly get everything done and still have a life?” But, wait! It also takes extra time and effort to

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Killer Tactical Marketing with Ryan Hanley of Content Warfare

Podcast: Play in new window | Download A Wiser – Hanley Slapdown? So earlier this week I’m cruising through my stream and come across this post by Ryan Hanley,  titled Google Killed the Generalist. I opened it up, started reading, and I was like “Serious, Hanley! Are you kidding me?” He was talking smack about the generalists, and that got my feathers ruffled a little.

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Is Your Marketing More Interesting Than … ? Jay Baer

Podcast: Play in new window | Download Convince and Convert That’s what the sign says. Right in front of the sign is Jay Baer, pronouncing that your marketing HAS TO BE more interesting than your customer’s wife … Marketing today is hyper-competitive. On every social media feed, you will see a combination of professional and personal posts. That means messages from your family and friends show up in

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Branding Strategy, Omni-channel Marketing, and Showrooming – Dan Crask

Podcast: Play in new window | Download This is part two of our Branding Strategy series. In part one we talked with Dustin Stout and learned about Design, graphics, and conveying a consistent message across multiple networks. This week, Dan Crask, co-owner of Brand Shepherd, stopped by the On Track Tips studio to talk about his favorite topic: Cross platform branding and how to maintain

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How to Develop a Brand Strategy – Dustin Stout

Podcast: Play in new window | Download He’s a Google+ scholar, blogger, and social media junkie. Don’t stop there, though … he’s a branding specialist, a seasoned actor … and he is absolutely passionate about creativity. Dustin Stout stopped by the On Track Tips studio to talk about branding … and left us with some tips well worth considering. Steps to developing a brand First consideration: What

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