The Language of Search and Social – Schema and Open Graph

For websites, speaking the language of the web means speaking the language of Search Engines and Social Networks, and that language has evolved in recent years through Semantics, or “meanings”. Google and Facebook don’t just index links: they try to understand them.

Humans learn through experience, but Search Engines are a bit dumb: they need …

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Posted in Tutorials

Does it really matter where you host your website?

I hated writing this letter … but, I had to. My client was having troubles with speed on her website, so she asked Wiser Sites to go in and take a look. I tried to break the news gently, but how do you tell someone the neighborhood she’s living in is downright scary? Here’s what I wrote (personal info deleted) … Dear ____ Good News.

Posted in Promotions

Which is the Best Comment System for your Blog – Mark Traphagen

Podcast: Play in new window | Download We did something completely different on this episode of Get on Track, Stay on Track. Instead of a single expert, I invited THREE esteemed and experienced digital marketing professionals, each with their unique area of expertise. > Mark Traphagen is the Senior Director of Online Marketing for Stone Temple Consulting, and THE go-to guy on all-things concerning SEO.

Posted in Audio Podcast, Interviews

Marketing Isn’t Everything – The One-Word Secret to Success

Zara Altair’s Midweek Zap invited Jason Wiser, our On Track Tips host and owner of Wiser Sites, to talk about marketing strategy. With Zara’s audience involved to the hilt, the show was plenty of fun and absolutely LITTERED with pithy Wiserisms. Here’s a fire hose perspective on how the discussion progressed: How important is it to have a marketing strategy? The bottom line is this: Your marketing strategy

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Posted in Interviews

Pin all the Things – Pinterest Marketing with Cynthia Sanchez

Podcast: Play in new window | Download This week’s On Track Tips HOA (Hangouts On Air) guest is Cynthia Sanchez, from Oh So Pinteresting. Here’s our discussion about how a small business can profit from Pinterest. Should I Use Pinterest Marketing? On Track Tips: I want to start by addressing the critics because there are some who are rather critical of Pinterest as a marketing

Posted in Audio Podcast, Interviews

Instagram Strategies for Small Business Marketing – Sue B. Zimmerman

Podcast: Play in new window | Download Take a photo. Upload it to Instagram. Then share your prize shot via Facebook, Twitter, or Tumblr. It’s that simple. And – according to On Track Tips guest, Sue B. Zimmerman – it can also be a whole lot of (rewarding) fun! Sue B. Zimmerman (aka the #InstagramGal and the #InstagramExpert) is an authority on Instagram for business. Sue joined us

Posted in Audio Podcast, Interviews
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