Podcast: Play in new window | Download We did something completely different on this episode of Get on Track, Stay on Track. Instead of a single expert, I invited THREE esteemed and experienced digital marketing professionals, each with their unique area of expertise. > Mark Traphagen is the Senior Director of Online Marketing for Stone Temple Consulting, and THE go-to guy on all-things concerning SEO. …
Which is the Best Comment System for your Blog – Mark Traphagen Read more →
Zara Altair’s Midweek Zap invited Jason Wiser, our On Track Tips host and owner of Wiser Sites, to talk about marketing strategy. With Zara’s audience involved to the hilt, the show was plenty of fun and absolutely LITTERED with pithy Wiserisms. Here’s a fire hose perspective on how the discussion progressed: How important is it to have a marketing strategy? The bottom line is this: Your marketing strategy …
Marketing Isn’t Everything – The One-Word Secret to Success Read more →
Podcast: Play in new window | Download This week’s On Track Tips HOA (Hangouts On Air) guest is Cynthia Sanchez, from Oh So Pinteresting. Here’s our discussion about how a small business can profit from Pinterest. Should I Use Pinterest Marketing? On Track Tips: I want to start by addressing the critics because there are some who are rather critical of Pinterest as a marketing …
Pin all the Things – Pinterest Marketing with Cynthia Sanchez Read more →
Podcast: Play in new window | Download Take a photo. Upload it to Instagram. Then share your prize shot via Facebook, Twitter, or Tumblr. It’s that simple. And – according to On Track Tips guest, Sue B. Zimmerman – it can also be a whole lot of (rewarding) fun! Sue B. Zimmerman (aka the #InstagramGal and the #InstagramExpert) is an authority on Instagram for business. Sue joined us …
Instagram Strategies for Small Business Marketing – Sue B. Zimmerman Read more →
Podcast: Play in new window | Download “James Wedmore is a video marketing rockstar, superstar, guru, expert extraordinaire, YouTube genius.” That’s my homespun bio for the creator of Video Traffic Academy and a bevy of other products online. Wedmore’s official bio comes across as a bit more humble, but it shores up my claims. A graduate of one of the best film schools anywhere — Chapman University’s …
Launch Your First Internet Product Using Video – James Wedmore Read more →
Podcast: Play in new window | Download With many On Track Tip subscribers tackling marketing, product development, and sales — while trying to build a natural social media presence on the side — a virtual assistant (VA) can be the answer to “How the heck can I possibly get everything done and still have a life?” But, wait! It also takes extra time and effort to …
Scale Your Business Beyond Yourself – Rebekah Radice Read more →
Podcast: Play in new window | Download A Wiser – Hanley Slapdown? So earlier this week I’m cruising through my stream and come across this post by Ryan Hanley, titled Google Killed the Generalist. I opened it up, started reading, and I was like “Serious, Hanley! Are you kidding me?” He was talking smack about the generalists, and that got my feathers ruffled a little. …
Killer Tactical Marketing with Ryan Hanley of Content Warfare Read more →
Podcast: Play in new window | Download Convince and Convert That’s what the sign says. Right in front of the sign is Jay Baer, pronouncing that your marketing HAS TO BE more interesting than your customer’s wife … Marketing today is hyper-competitive. On every social media feed, you will see a combination of professional and personal posts. That means messages from your family and friends show up in …
Is Your Marketing More Interesting Than … ? Jay Baer Read more →
Podcast: Play in new window | Download This is part two of our Branding Strategy series. In part one we talked with Dustin Stout and learned about Design, graphics, and conveying a consistent message across multiple networks. This week, Dan Crask, co-owner of Brand Shepherd, stopped by the On Track Tips studio to talk about his favorite topic: Cross platform branding and how to maintain …
Branding Strategy, Omni-channel Marketing, and Showrooming – Dan Crask Read more →
Podcast: Play in new window | Download He’s a Google+ scholar, blogger, and social media junkie. Don’t stop there, though … he’s a branding specialist, a seasoned actor … and he is absolutely passionate about creativity. Dustin Stout stopped by the On Track Tips studio to talk about branding … and left us with some tips well worth considering. Steps to developing a brand First consideration: What …
