Zara Altair’s Midweek Zap invited Jason Wiser, our On Track Tips host and owner of Wiser Sites, to talk about marketing strategy. With Zara’s audience involved to the hilt, the show was plenty of fun and absolutely LITTERED with pithy Wiserisms. Here’s a fire hose perspective on how the discussion progressed: How important is it to have a marketing strategy? The bottom line is this: Your marketing strategy …
Marketing Isn’t Everything – The One-Word Secret to Success Read more →
I am fascinated by real world marketing in action, and I’m especially keen to tactics that worked on me personally, because I’m a shrewd consumer. (Some might say cheap.) So here you go. These are my observations from our excursion to the Middle Ages. 1) Give a discount that’s small enough to instigate the transaction, but not so big you compromise your worth I was …
3 things I learned about Marketing from the Renaissance Festival Read more →
Some marketers call it the most powerful asset in your business toolbox. Others will tell you…
You’ve created your business strategy, defined your product or service, identified your target audience, and produced…
