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3 things I learned about Marketing from the Renaissance Festival

I am fascinated by real world marketing in action, and I’m especially keen to tactics that worked on me personally, because I’m a shrewd consumer. (Some might say cheap.) So here you go. These are my observations from our excursion to the Middle Ages. 1) Give a discount that’s small enough to instigate the transaction, but not so big you compromise your worth I was

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