I am fascinated by real world marketing in action, and I’m especially keen to tactics that worked on me personally, because I’m a shrewd consumer. (Some might say cheap.) So here you go. These are my observations from our excursion to the Middle Ages. 1) Give a discount that’s small enough to instigate the transaction, but not so big you compromise your worth I was …
3 things I learned about Marketing from the Renaissance Festival Read more →
Some marketers call it the most powerful asset in your business toolbox. Others will tell you…
Podcast: Play in new window | Download Have you ever gone on a vacation without a destination? Unless you’re an adventure-seeker living on the edge – which is perfectly fine, by the way – I’m sure you took time to plan. You choose the destination, a path, a budget, and some specific stops along the way. It’s the same when you’re building a business. You …
The S.M.A.R.T. Business Strategy – Michael Nelson Read more →
