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3 things I learned about Marketing from the Renaissance Festival

I am fascinated by real world marketing in action, and I’m especially keen to tactics that worked on me personally, because I’m a shrewd consumer. (Some might say cheap.) So here you go. These are my observations from our excursion to the Middle Ages. 1) Give a discount that’s small enough to instigate the transaction, but not so big you compromise your worth I was

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Posted in Quick Tips

Not Just Email Marketing Tips, This is Strategy! – Stephan Hovnanian

Some marketers call it the most powerful asset in your business toolbox. Others will tell you it’s dead and that no one ever reads their emails anymore. So what is the reality of Email marketing in today’s business world? And is it right fit for your business?

The ONLY way you will know is…

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Posted in Audio Podcast

The S.M.A.R.T. Business Strategy – Michael Nelson

Podcast: Play in new window | Download Have you ever gone on a vacation without a destination? Unless you’re an adventure-seeker living on the edge – which is perfectly fine, by the way – I’m sure you took time to plan. You choose the destination, a path, a budget, and some specific stops along the way. It’s the same when you’re building a business. You

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Posted in Audio Podcast
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