Blog Archives

How to Grow a Business – Lessons Learned in the Trenches

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Have you been through any birth pangs lately? No, not THAT kind of birth — it’s been a while since my family has welcomed a baby. I mean business birth pangs. You know, the pushing, pulling, and praying that goes along with entrepreneurship. Here are a few of the things I’ve discovered about how to grow a business. I hope you’ll share your own realizations

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Take the Teen Smartphone Challenge for Your Business

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Internet Marketing is a more complicated art and science than it has ever been before, and one question that troubles many business owners is this: “How do I really know what I need to do for my business to keep up with internet marketing, and how do I know if what I’m doing is working?” The technology changes so quickly, and it can be so

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Stop Being Social and Start Selling

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  We’ve all heard the 80/20 rule in marketing, right? It suggests that when posting to social media, 80% of the posts you share need to be about others and only 20% should be about yourself. The point is that you don’t want to be too promotional, and nobody wants to listen to someone who only talks about himself; we all know that person, right?

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If Your Rates are Too Rich then You’re Going to be Poor

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Do your rates match your target market? Today I’m talking to vendors. Set your rates to whatever the market can bear, right? We’ve all heard this before. So how do you know what the market can bear? More specifically, how do you know what your target market can bear? It’s no secret that my company, Wiser Sites, is a general contracting agency. We are always on

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What the Heck is Stream Composition?

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You get to the end of the day and you realize you’ve spent all your time managing your business and there’s no time left to manage social media? So what do you do? Give up on social or hire a firm?

Well, I suggest a third idea.

Recruit your staff, your family, and volunteers to all work together and manage your social properties. Hey, it’s a party!

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How to Write an iTunes Podcast Review

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If you aren’t already subscribing to podcasts (regularly scheduled audio recordings) via iTunes, now’s the perfect opportunity to get started. The beauty of using iTunes (and the Podcast app for iOS) is that by subscribing, each time there’s a new episode from your favorite podcaster, you’ll automatically get it! Since most podcasts are free, one of the great ways you can support your favorite podcasters

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