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If Google Can Rebrand, Should You?

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Recently the Google Corporation announced their biggest rebranding since their company began 16-years ago, complete with two new logos, a full name logo rebrand and a rebranded ‘G’ logo in four colors (in addition to a rebranded Google+ logo). A more conservative corporation might have been too gun-shy to do such a thing.  After all, Google is the second most valuable brand in the world

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Posted in Branding

Optimize Your Shared Content On All Social Networks

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You’ve spent hours crafting the perfect Article or Blog Post, you’ve sent it out Live on your website or blog, and now it’s time to share it to Social Media, which now drives more traffic to major publishers than Google. Before you start Status Updating, Tweeting, Posting, or whatever else you should probably be made aware of something: not all social networks are created equal. I

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Posted in Branding, Social Media Marketing

Beef Jerky, Bigfoot, and Branding

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Beef Jerky isn’t the most universally appealing food.  Chewy, dried strips of salty meat aren’t the sexiest products out there, but there are valuable lessons for brands if we study the success stories in that market.  In fact, it’s the very ‘unsexiness’ of the product that makes it such a challenge to market, as well as a surprising success when marketed well.  In this market,

Posted in Branding

How to Develop a Brand Strategy – Dustin Stout

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Podcast: Play in new window | Download He’s a Google+ scholar, blogger, and social media junkie. Don’t stop there, though … he’s a branding specialist, a seasoned actor … and he is absolutely passionate about creativity. Dustin Stout stopped by the On Track Tips studio to talk about branding … and left us with some tips well worth considering. Steps to developing a brand First consideration: What

Posted in Audio Podcast, Branding, Interviews