Podcast: Play in new window | Download A Wiser – Hanley Slapdown? So earlier this week I’m cruising through my stream and come across this post by Ryan Hanley, titled Google Killed the Generalist. I opened it up, started reading, and I was like “Serious, Hanley! Are you kidding me?” He was talking smack about the generalists, and that got my feathers ruffled a little. …
Killer Tactical Marketing with Ryan Hanley of Content Warfare Read More »
Podcast: Play in new window | Download Convince and Convert That’s what the sign says. Right in front of the sign is Jay Baer, pronouncing that your marketing HAS TO BE more interesting than your customer’s wife … Marketing today is hyper-competitive. On every social media feed, you will see a combination of professional and personal posts. That means messages from your family and friends show up in …
Is Your Marketing More Interesting Than … ? Jay Baer Read More »
Podcast: Play in new window | Download This is part two of our Branding Strategy series. In part one we talked with Dustin Stout and learned about Design, graphics, and conveying a consistent message across multiple networks. This week, Dan Crask, co-owner of Brand Shepherd, stopped by the On Track Tips studio to talk about his favorite topic: Cross platform branding and how to maintain …
Branding Strategy, Omni-channel Marketing, and Showrooming – Dan Crask Read More »
Podcast: Play in new window | Download He’s a Google+ scholar, blogger, and social media junkie. Don’t stop there, though … he’s a branding specialist, a seasoned actor … and he is absolutely passionate about creativity. Dustin Stout stopped by the On Track Tips studio to talk about branding … and left us with some tips well worth considering. Steps to developing a brand First consideration: What …
Martin Shervington is a scholar. He has mastered law, psychology, and neuro-linguistic programming (NLP). He even moved to San Francisco for six months to take a course in stand-up comedy.
Shervington has done (and does) a BUNCH of stuff. Once he discovered Google+, though, Martin KNEW it was the place for him to dig in and focus.
Jason Wiser interviewed Shervington for an On Track Tips Hangout on Air – and ended with the crowd demanding, “Bring Martin back! Bring Martin back!”
Dov Gordon shares what you need to know about mastermind groups: what they are; who should join one; how to create and manage one; how to find the right people for one; how doing all this will help you generate more clients.
