What the Heck is Stream Composition?

You get to the end of the day and you realize you’ve spent all your time managing your business and there’s no time left to manage social media? So what do you do? Give up on social or hire a firm?

Well, I suggest a third idea.

Recruit your staff, your family, and volunteers to all work together and manage your social properties. Hey, it’s a party!

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Google Plus TNG – Strategy for the Future – Yifat Cohen

Does Google want to know too much about you?

It is not unusual to walk a fine line between convenience and privacy. Do you want to apply for that quick-pass that will allow you to walk quickly through airport security, or do you want to withhold personal information and stand in line?

It is the same online: We sacrifice privacy in order to gain the convenience of universal sign-in, for instance. Truth be known, it is all but impossible to “get off the grid” entirely.

Posted in Audio Podcast

Insane Twitter Marketing with Pam Moore the “Marketing Nut”

The goal for businesses, and the people within them, is not to do social but to be social. Even “being social” is often not enough. We must be socially relevant (Pam Moore)

This is an On Track Tips “Just the Facts” Summary of my interview with Pam Moore — Conducted August 23, 2014 with Google+ Hangouts on Air.

I like that when you talk about Twitter you jump past the tools and go straight to the strategy of Twitter. Or as you say, “the Art of Twitter.” Tell us a little why it is so important to focus on strategy and not so much on the tips and tools.

Posted in Audio Podcast

How to Write an iTunes Podcast Review

If you aren’t already subscribing to podcasts (regularly scheduled audio recordings) via iTunes, now’s the perfect opportunity to get started. The beauty of using iTunes (and the Podcast app for iOS) is that by subscribing, each time there’s a new episode from your favorite podcaster, you’ll automatically get it! Since most podcasts are free, one of the great ways you can support your favorite podcasters …

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Posted in Quick Tips

Podcasts Launch Party

It’s a launch party – and you’re invited. Introducing … On Track Tips’ Podcasts !!! Be the first to access our brand-spanking new downloadable Podcast programs. On Track Tips, sister company of Wiser Sites, is pleased to bring you the first-ever downloadable versions of your favorite expert interview series On Track Tips. Why are we so excited? Now you can take interviews with industry experts …

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Posted in Promotions

3 things I learned about Marketing from the Renaissance Festival

I am fascinated by real world marketing in action, and I’m especially keen to tactics that worked on me personally, because I’m a shrewd consumer. (Some might say cheap.) So here you go. These are my observations from our excursion to the Middle Ages. 1) Give a discount that’s small enough to instigate the transaction, but not so big you compromise your worth I was …

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